For professional and domestic ladder accessories and security products

For professional and domestic ladder accessories and security products

privacy policy

This Privacy Policy sets out how we Burton Wire & Tube Co. Ltd., obtain, store and use your personal information when you use or interact with our website, www.bwt-ltd.co.uk   or where we otherwise obtain or collect your personal information. 

This Privacy Policy is effective from 31st March 2018.

Please read this Privacy Policy carefully. 

We recommend that you print off a copy of this Privacy Policy and any future versions in force from time to time for your records.

contents

  • Summary
  • Our details
  • How we collect or obtain personal information about you
  • Personal information we collect or obtain about you
  • How we use your personal information
  • How long we retain your personal information
  • How we secure your personal information
  • Our use of cookies and similar technologies
  • Transfers of your personal information to other countries and safeguards used
  • Your rights about your personal information
  • Your right to object to the processing of your personal information for certain purposes
  • Consequences of not providing your personal information to us
  • Changes to our Privacy Policy
  • Changes to your information
  • Children’s Privacy
  • California Do Not Track Disclosures
  • Copyright, credit and logo
Summary

  • This summary provides an overview of how we obtain, store and use your personal information. It is intended to provide a very general overview only.  It is not complete and must be read in conjunction with the corresponding full sections of this Privacy Policy.

  • Data controller: Burton Wire & Tube Co. Ltd.,

How we collect or obtain your information:
  • when you provide it to us (e.g. by contacting us)
  • from your use of our website
  • occasionally from third parties
  • Personal information we collect: name, contact details.
  • How we use your personal information: for administrative and business purposes particularly to contact you, to improve our business and website, for advertising and analytical purposes, in connection with our legal rights and obligations and for certain additional purposes only with your explicit consent.
  • Disclosure of your personal information to third parties: only to the extent necessary to run our business, fulfil any contracts we enter into with you, where required by law or to enforce our legal rights.
  • Do we sell personal information to third parties: No
  • Use of cookies:  we use cookies on our website including analytical. 
  • How long we retain your personal information: for no longer than necessary, taking into account any legal obligations we have (e.g. to maintain records for tax purposes) and any other legal basis we have for using your personal information e.g. your consent, performance of a contract with you or our legitimate interests as a business.
  • How we secure your personal information: using appropriate technical and organisational measures such as storing your personal information on secure servers, on our site via Secure Sockets Layer (SSL), only granting access to your personal information where necessary.
Your rights in relation to your personal information
  • to access your personal information and to be informed about its use
  • to correct your personal information
  • to have your personal information deleted
  • to restrict the use of your personal information
  • to object to the use of your personal information
  • to complain to a supervisory authority
  • to withdraw your consent to the use of your personal information
Personal information we collect or obtain about you

The type of information we collect about you includes information such as:

  • Your name
  • Your email address
  • Your address
  • Your phone number
  • Information about how you use our website eg which pages you have viewed, the time you have viewed them and what you clicked on.
  • Information received from you

When you contact us by email, the information we collect about you will be your name and email address and any other information you provide to us.

When you contact us using the contact form on our website, we will collect your name, email address, IP address,  and any other information you provide to us, including any optional information, such as phone number and company name.

Information received from third parties

Information we obtain from third parties will generally be your name and contact details, but also any additional information they provide to us.

We may also obtain personal information about you from certain publicly accessible sources, such as the electoral register, online customer databases, business directories, media publications, social media, and websites.

Please note that there are circumstances in which we may not be required to provide you with the information contained in this Privacy Policy (if you already have the information, for example).

Circumstances where we will provide you with the information in this Privacy Policy if we obtain your personal information from someone other than you

Where we obtain personal information about you from a source other than yourself, we will provide you with the information in this Privacy Policy unless:

  • providing you with the information would prove impossible or would involve a disproportionate effort;
  • we are under an EU or EU member state law obligation to obtain or disclose the information which provides appropriate measures to protect your legitimate interests; or
  • we are obliged to keep the information confidential as a result of an obligation of professional secrecy regulated by EU or EU member state law.
  • Timeframes for providing you with the information in this Privacy Policy where we have obtained your personal information from a source other than you

Where we obtain personal information about you from a source other than yourself, and we are required to provide you with the information in this Privacy Policy, we will provide it to you at the following points in time: You already have the information;

  • if we intend to use your personal information to communicate with you, at the point when we first communicate with you;
  • if we envisage that we will disclose your personal information to a third party when we disclose your personal information to that third party (at the latest); and
  • in any other circumstances, within a reasonable period after obtaining your personal information (and in any event within one month at the latest), taking into account the specific circumstances in which we use your personal information.]
How we use your personal information

We will use your personal information for one or more of the following purposes. The legal basis on which we use your personal information is set out and explained after each purpose:

  • Administrative and business purposes
  • Improving our website and business, including personalising our website and services for you and other customers. This is necessary for our legitimate interest in better understanding our customers’ and potential customers’ preferences and tailoring our website, products and services to their needs, preferences and desires.
  • Communicating directly with you with information, updates and changes to our website and in response to enquiries we receive from you. This is necessary for our legitimate interests of informing you about changes to our business, website and privacy policy and responding to enquiries we receive from you.
  • Protecting our business and our business interests, including credit and background checks, fraud and website misuse prevention and debt recovery. This is necessary for our legitimate interests of preventing criminal activity such as fraud or money laundering, for ensuring that our website and services are not misused. Where we carry out credit and background checks, we will only carry out such checks to the extent that we are permitted or authorised by law to do so and to the minimum extent necessary.
  • Communicating with our business advisors and legal representatives. This is necessary for our legitimate interests of obtaining legal or professional business advice. In such circumstances, we will only share your personal information where it is necessary to do so, to the minimum extent necessary, subject to appropriate confidentiality restrictions and on an anonymised basis wherever possible.
  • Ensuring physical, network and information security and integrity. This is necessary for our legitimate interest of ensuring that our IT systems and networks are secure and uncompromised, including, for example, preventing malware, viruses, bugs or other harmful code, preventing unauthorised access to our systems, and any form of attack on, or damage to, our IT systems and networks.
  • In connection with disclosure requests and the case of a business or share sale or sale or purchase of a business and/or assets, whether actual or potential. This is necessary for our legitimate interests of selling and/or ensuring and promoting the success of our business. Where we share your personal information with a prospective purchaser or seller, we will do so on a strictly need-to-know basis, subject to appropriate confidentiality restrictions, on an anonymised basis as far as possible and only to the extent strictly necessary for any of these purposes.

Advertising and analytical purposes:

  • Providing statistical information to third parties such as Google Analytics  This is necessary for our and third parties’ legitimate interests of processing personal information for research purposes, including market research, better understanding our respective customers, and tailoring our respective products and services to their needs. [Your personal information will only be shared with such parties on an anonymised basis.]
  • Displaying advertisements to you and analysing the information we receive about those advertisements. This is necessary for our own and for third parties’ legitimate interests in direct marketing and advertising our and their products and services respectively, and for market research purposes.

Legal and enforcement of legal rights

  • Enforcing our legal rights. This is necessary for our legitimate interest in protecting our business and enforcing our contractual and other legal rights.
  • Indicating possible criminal acts or threats to public security to a competent authority. This is necessary for our legitimate interest of preventing crime, for compliance with a legal obligation to which we are subject, in the general public interest or for the legitimate interests of governmental bodies and competent authorities that prevent crime.
  • In connection with any legal or potential legal dispute or proceedings. This is necessary for our legitimate interest of resolving disputes and making such disclosures as are required by law or which we consider, acting reasonably, are required by law.
  • Complying with laws, regulations and other legal requirements. We may need to use and process your personal information to comply with the legal obligations to which we are subject. For example, we may require your personal information under a statutory obligation to conduct anti-money-laundering checks or to disclose your information to a court following receipt of a court order or subpoena. We may also need your personal information to comply with ongoing legal obligations, such as tax laws and regulations to which we are subject (where you have placed an order for goods or services with us for example).

The processing of your personal information to comply with legal obligations to which we are subject applies to legal obligations of other countries where they have been integrated into the legal framework of the United Kingdom, for example in the form of an international agreement which the United Kingdom has signed. Where the legal obligations of another country have not been so integrated, we will process your information to comply with such obligations where it is in our legitimate interest to do so.

Use of your personal information only where we have your consent, We will process your personal information for one or more of the following purpose(s) only where we have obtained your consent to do so:

  • Where we process your personal information based on your consent, you can withdraw your consent to such processing at any time by emailing us at [email protected] or writing to us at Burton Wire & Tube Co. Ltd., Unit 5, Midland Road Industrial Estate, Midland Road, Swadlincote, South Derbyshire, DE11 0AN.
How long we retain your personal information

In general, we will retain your information for no longer than necessary, taking into account the following:

  • Where you order goods from us, we will retain your information for six years from the end of the financial year in which you purchased those goods or services from us, by our legal obligations to keep records for tax purposes.

  • Where you contact us with an enquiry, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 3 months, after which point we will delete your information.

  • whether we have any legal basis to continue to process your personal information, such as your consent.

  • Whether we have any legal obligation to continue to process your information, such as any record-keeping obligations imposed by applicable law; and

  • The purpose(s) for which we are processing your personal information, such as whether it is necessary to continue to store that information to continue to perform our obligations under a contract with you or for our legitimate interests;

How we secure your personal information

We take appropriate technical and organisational measures to secure your personal information and to protect it against unauthorised or unlawful use or processing as well as against the accidental loss or destruction of, or damage to, your personal information, including:

  • only sharing and providing access to your personal information to the minimum extent necessary, subject to confidentiality restrictions where appropriate, and on an anonymised basis wherever possible;
  • using secure servers to store your personal information
  • verifying the identity of any individual who requests access to personal information before granting them access to personal information;
  • only transferring your personal information via closed system or encrypted data transfers

Transmission of information (including personal information) over the Internet is not entirely secure, and if you submit any information to us over the Internet (whether by email, via our website or any other means), you do so entirely at your own risk. We cannot be responsible for any costs, expenses, loss of profits, harm to reputation, damages, liabilities or any other form of loss or damage suffered by you as a result of your decision to transmit information to us by such means.

Our use of cookies and similar technologies

Cookies are data files which are sent from a website to a browser to record information about users of a website.

We use cookies and similar technologies on or via our website. For further information on how we use cookies and similar technologies, including the information we collect through our use of cookies and similar technologies.

The cookies we use on or via our website by change your browser settings, but doing so may impair your ability to use our website or some or all of its features. For further information about cookies, including how to change your browser settings, please visit www.allaboutcookies.org

[We use Google Analytics on our website to understand how you engage and interact with it. For information on how Google Analytics collects and processes data using cookies, please visit www.google.com/policies/privacy/partners/. You can opt out of Google Analytics tracking by visiting: http://tools.google.com/dlpage/gaoptout.

 [We use Facebook Pixel on our website to monitor and measure the success of our advertisements. For information on how Facebook collects and processes data using Facebook Pixel, please visit https://www.facebook.com/about/privacy. You can block Facebook Pixel by visiting http://www.youronlinechoices.com, selecting your country, clicking “Your Ad Choices”, then locating Facebook and selecting the “Off” option.]

Transfers of your personal information to other countries and safeguards used

We may need to transfer your personal information outside of the country in which we collected or obtained it, including outside the European Economic Area or to an international organisation from time to time. Where we transfer your personal information outside the European Economic Area, the country to which it is transferred will either be subject to an adequacy decision by the European Commission or if not (or if we transfer your personal information to an international organisation).

We will ensure that the transfer takes place based on one or more of the following safeguards:

  • data protection policies adhered to by the data controller and other companies and entities within our corporate group from time to time, which comply with applicable laws, known as “binding corporate rules” or “BCRs”;
  • standard data protection clauses adopted by the European Commission or adopted by the Information Commissioner’s Office (ICO) and approved by the European Commission by relevant law;
  • a code or codes of conduct produced by an association or other body approved by the ICO;
  • an approved certification mechanism (such as the EU-US Privacy Shield); or
  • (where authorised by the ICO) contractual clauses between the data controller or processor and the data controller, processor or recipient of the personal information in the third country or international organisation.
Your rights in relation to your personal information

You have the following rights about your personal information, which you can exercise by writing to the following address: Unit 5, Midland Road Industrial Estate, Midland Road, Swadlincote, South Derbyshire, DE11 0AN or emailing  [email protected]

  • to request access to your personal information and information related to our use and processing of your personal information;
  • to request the correction or deletion of your personal information;
  • to request that we restrict our use of your personal information;
  • to receive personal information which you have provided to us in a structured, commonly used and machine-readable format (e.g. a CSV file) and the right to have that personal information transferred to another data controller (including a third-party data controller);
  • to object to the processing of your personal information for certain purposes (for further information, see the section below entitled ‘Your right to object to the processing of your personal information for certain purposes’); and
  • to withdraw your consent to our use of your personal information at any time where we rely on your consent to use or process that personal information. If you withdraw your consent, this will not affect the lawfulness of our use and processing of your personal information based on your consent before the point in time when you withdraw your consent.

You also have the right to complain with a supervisory authority, which, for the UK, is the Information Commissioner’s Office (ICO), the contact details of which are available here: https://ico.org.uk/global/contact-us/

Further information on your rights concerning your personal data as an individual

For further information about your rights about your personal information, including certain limitations which apply to some of those rights, please visit the following pages on the ICO’s website:

You can also find out further information about your rights, as well as information on any limitations which apply to those rights, by reading the underlying legislation contained in Articles 12 to 22 and 34 of the General Data Protection Regulation (GDPR), which is available here: http://ec.europa.eu/justice/data-protection/reform/files/regulation_oj_en.pdf.

Verifying your identity when you request access to personal information

Where you request access to personal information, we are required by law to use all reasonable measures to verify your identity before doing so. Where we possess appropriate information about you on file, we will attempt to verify your identity using that information. If it is not possible to identify you from such information, or if we have insufficient information about you, we may require original or certified copies of certain documentation to be able to verify your identity before we can provide you with access to your personal information.

These steps are necessary to verify your identity to reduce the risk of identity fraud or identity theft by persons other than yourself asking for access to your personal information.

Your right to object to the processing of your personal information for certain purposes

You have the following rights about your personal information, which you may exercise in the same way as you may exercise the rights in the preceding section (Your rights about your personal information):

  • to object to us using or processing your personal information where we use or process it to carry out a task in the public interest or for our legitimate interests, including ‘profiling’ (i.e. predicting your behaviour based on your personal information) based on any of these purposes; and
  • to object to us using or processing your personal information for direct marketing purposes (including any automated evaluation we make about you or any of your characteristics as a person, to the extent that it is related to such direct marketing).

You may also exercise your right to object to us using or processing your personal information for direct marketing purposes by:

  • clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link;
  • sending an SMS message containing only the words “OPT OUT” in reply to any marketing communication we send by text message; or
  • Send an email to [email protected] asking that we stop sending you marketing communications or including the words “OPT OUT”.

Whenever you object to direct marketing from us by a different communication method to that of the marketing communications you have received from us, you must provide us with your name and sufficient information to enable us to identify you with the communications you have received (for example, if you have received text messages from us and you wish to unsubscribe by email, we may need you to provide us with your phone number in that email).